What Is Financial Marketing?

The Professional Master’s Degree Banking and Financial Markets of TECH specializes professionals with the aim of training them for success and understanding the current needs of the sector

Financial marketing is a branch that handles the study and positioning of banks, the image of these companies, the determination of prices, the design of distribution channels, as well as advertising and promotion campaigns for the products and services offered by financial institutions. That is why, the Professional Master’s Degree Banking and Financial Markets is focused on each step to implement this strategy and the keys which consist of set aims to be achieved, designing a financial marketing strategy to achieve them, following up daily on the aims achieved and their fulfillment.

Depending on the needs of the environment and following the characteristics of the competing banks, institutions can develop the following strategies: Cost-based strategies, differentiation strategies, and segmentation strategies. This strategy can be extended to the entire organization by applying its strategies to improve and optimize results, for which the following three essential actions must be implemented:

1. Finance: The financial plan will reflect the true picture of the company and in real time to know the current costs and the implementation of new projects, the current and expected profitability to make decisions on investments to be made, you can measure whether the actions are improving the profitability and ROI of investments made in terms of finance marketing.
2. Work processes: The strategic plan includes the aims and strategies to be carried out to control the activities to be performed in a systematic way, setting up aims, strategies, tactics, and analytical.
3. Marketing: This will plan all the strategy and tactics to the exclusive orientation to the client, being the center of all actions carried out in the company. Finances and processes will help to distribute economic and human resources efficiently.

In uncertain and ever-changing environments in the world, it is necessary to develop efficiency-oriented actions and apply this type of marketing strategies to generate long-term customer relationships, constantly managing the acquisition of new customers and the increase in the consumption of those already involved.

Professional Master’s Degree Banking and Financial Markets

TECH Technological University designed this program because finance is constantly changing, due to market fluctuations, financial crises, or even political crises, that is why it is important to have experts in this field to handle the challenges facing the banking sector and the financial markets at national and international levels as it contributes to the progress of a society and promotes the economic development of the world because it allows the investment of capital towards productive activities, such as construction, industry, technology, expansion of markets, among others.

Considering the above, this master’s degree is focused on promoting management skills development that allows for more rigorous decision-making in uncertain environments through genuine business cases. In this way, students will be able to understand personal and business needs through innovative content based on the latest trends, and supported by the best educational method to develop the knowledge that allows them to solve critical situations in a creative and efficient way.

Thus, the content structure treats in depth in topics such as financial management, financial markets and investment, other areas in bank management, collective investment, customer relationship management, economic environment, corporate operations, banking management, international finance, collection methods, financial Instruments and markets, exchange rates, debt conversions, financial marketing, investment funds, market research, tax practice, ethical, legal, fiscal, financial and banking asset products, bank loans, and more.

Re-Learning Method

The Professional Master’s Degree Banking and Financial Markets of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.

It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.