The Complete Guide to Finding the Right Sticker Printing Company for Your Brand – 7 Questions to Ask
4 min readIf you are seeking to elevate your brand with memorable custom stickers, finding the right printing company can have a major impact on both your results and bottom line. With the sheer number of sticker printing companies out there, however, how can you be sure that you’re working with one that has experience matching customers’ needs in the best possible way? Not to worry! We have compiled a list of 7 essential questions which will help guide you through the process of selecting just the right partner for giving life to your vision and aspirations. Read on to find out more about creating stunning custom stickers without compromising quality or cost-effectiveness.
What Types of Stickers do You Print?
The first step in finding the right sticker printing company for your project is to determine what type of stickers they print. While some providers may offer a wide range of options, others could specialize in just one type. Find out about their capabilities by asking them about the specific types and sizes of stickers they print. Common sticker types include clear labels, vinyl stickers, waterproof stickers, die cut labels and more. Your ultimate goal should be to find a provider that has the right equipment and experience to create vivid and attractive custom stickers that will make your brand stand out from the competition.
What Materials Do You Use?
In addition to understanding which types of stickers they can print, it’s also important to find out what type of materials the company uses in their printing process. Different materials have different levels of durability and require unique printing techniques for optimal results. For example, vinyl stickers tend to be more durable than paper stickers but may require additional treatment with a varnish or gloss coating depending on where they will be used. You should also ask the provider if they offer specialty finishes, such as metallic or glittery coatings which can help set any custom sticker apart from the crowd.
Do You Offer Die Cutting Services?
Die cutting is an important feature of sticker printing, and it’s essential to find out if this service is offered by your potential provider. Die cut stickers are more intricate and detailed designs in any shape or size, including custom shapes that may be difficult to achieve with other methods. If your sticker printing project involves creating complex shapes or layouts, make sure the company you’re considering has the necessary experience and equipment for providing exceptional results.
What are Your Artwork Requirements?
When it comes to sticker printing, artwork is a crucial factor. After all, the success of your project will depend largely on how well the design meets your exact specifications. Ask the provider about their requirements for artwork files and make sure you understand exactly what type of file they require (for example; PDF, JPG, EPS). This should be clearly stated on their website, but it’s always a good idea to double-check. If you’re not sure about the artwork process or have any questions at all, don’t hesitate to reach out and ask for help; an experienced team will be more than happy to assist.
What Finishes Do You Offer?
In addition to the type of material used in your sticker printing project, it’s also important to consider how you would like the stickers to be finished. Different finishes can add an extra element of impact and make your design truly stand out. Options such as lamination, embossing and foil stamping are all great choices depending on the look you’re aiming for. You can also inquire about any additional finishes that may be available to further customize the look of your stickers.
What is Your Turnaround Time?
Time is always a major consideration when it comes to sticker printing projects, and knowing what kind of turnaround time you can expect from the provider is essential. Generally, turnaround times for sticker printing jobs range from two to five days depending on the size of the order and complexity of design. Make sure that you discuss these details with your potential provider before making a commitment; this way there won’t be any surprises when it comes time to complete your order.
What is Your Pricing Structure?
Finally, you will need to discuss pricing with your potential provider. Different companies offer different pricing structures depending on the type of project you’re working on and how many stickers you’re looking to get printed. Many sticker printing services also feature bulk discounts for larger orders as well as special offers or deals throughout the year. Be sure to ask about any available discounts that may apply to your project so you can get the best possible price.
Last Words
Ultimately, finding the right sticker printing company for your project doesn’t have to be a daunting task. By being aware of these 7 essential questions and having an understanding of what kind of sticker design you want, you will be well-equipped with all the information necessary to find the perfect partner for taking your brand to the next level.