With big data becoming more and more important in the ways in which businesses conduct their enterprise-decision making processes, it’d surprise many to know just how many businesses refuse to consider themselves as ‘data-driven.’ This is a result of organizations failing to find any value out of the data-driven analysis that they conduct. Despite understanding that the data collected can be quite valuable to their organization, without proper analysis and a strategy derived from these analyses, it is virtually worthless.
For organizations hoping to get the most out of the data they’ve collected, prioritizing data-first initiatives and infrastructure is imperative. Maximizing their return on investment begins with the right data-driven tools and one of the most popular tools in this space is Tableau.
Let It Be Seen
Deriving some form of context within the insights that come from these data sets is imperative. Different datasets may point to specific strategic advantages for organizations, assuming they’re able to analyze and identify key trends within the data.
Tableau simplifies this process for organizations through advanced visualization capabilities, providing organizations with the ability to take scattered data and turn it into attractive visual representations that are able to provide key insights.
Functionality & Simplicity
When designing a data-driven strategy, organizations will often be challenged due to the most straightforward analyses collapsing as a result of some small oversight. More often than naught, it comes in the form of contrasting data. If not properly visualized, this data can cause some serious confusion. With the help of Tableau’s data visualization tools though, this can all be avoided.
Analysts have the ability to adjust the data with such simplicity as a result of Tableau’s varied functionality. This simplicity is what allows even those less versed with Tableau’s functionality to understand what they’re looking at and identify trends or patterns they see throughout these visualizations.
Merging Data To Capture The Big Picture
Big picture data trends are capable of being discovered as a result of Tableau’s connections with some of the largest data sources within the world. Through a pool of data collected from sources like Azure, Google, SAP, Oracle and Splunk, it’s possible for businesses to tap further in to trends.
This also allows organizations to derive insights from the more unstructured data that is collected from their customers. Some forms of data will come in a much less standardized format, meaning it can be difficult to interpret or even visualize some of the data. With Tableau, however, organizations are more than capable of using this data to their advantage.
A Complete Package
The non ‘data-driven organizations’ mentioned within the beginning of this post are missing out on the opportunities that data provides in regards to enterprise decision-making. If these organizations were more versed in the ways of data collection, analysis, interpretation and application, they’d be more capable of developing a real competitive advantage. This competitive advantage is even easier to seize when these organizations look to live Tableau training courses to get the most out of Tableau.
Author Bio: Anne Fernandez – Anne joined Accelebrate in January 2010 to manage trainers, write content for the website, implement SEO, and manage Accelebrate’s digital marking initiatives. In addition, she helps to recruit trainers for Accelebrate’s Tableau Training Programs and works on various projects to promote the business.